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| Market Development Service |
Developing a new market for an existing product is a complicated science and requires a range and depth of expertise that are rarely found within a marketing or manufacturing organization. There are so many unknown variables that market research becomes a mandatory undertaking. Especially since language and cultural barriers can make huge changes on how people perceive and what they perceive. At Rhino we help you take a planned and systematic approach to going international, looking for new markets for your product.
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Company Audit
a value chain analysis that helps you understand sources of competitive advantage.
Why go International?
Company readiness to engage in international business.
Strategic Intent
Place, dependence, spread and resource allocation for global expansion.
Global Market Opportunity Assessment
Country screening, industry potential, entry strategy, partner type, company sales potential.
Market Entry Planning
This entails several activities including .
Positioning– understand how to best position your product and brand in the new market.
Product Adaptation - see how the product needs to be adapted to meet market needs and regulatory needs.
Pricing – understand pricing levels which will work given the market dynamics and competition.
Channel Support – what is the distribution strategy and how do we select them.
Promotion – which media options would be best suited and which media houses would provide the best reach with the target market segment.
Customer Service – how important is customer support and what does the market see as good support.
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| Some of the services offered by Rhino include: |
Opinion Surveys
An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within intervals.
Media Analysis
In this section we take a look at all available media options and give you recommendations on which media options, and within a media channel, which media houses would be best suited to reach the target markets segment for the product or service.
Customer Research
Undertaking customer research can make a big difference to your business. Rhino can help you to find out as much as you can about existing and potential customers. If you can work out how they make their buying decisions, then you know how they think and can sell your product to them.
For business customers, you'll want to know how big their businesses are, what sectors they're in, and who would make the decision to buy your product or service.
If you're targeting individual consumers, it may be useful to know such things as their gender, age, occupation, income, lifestyle, or attitudes.
For your potential customers, we can help you find out: Who your potential customers are and what groups they fall into? How many potential customers there are? How much of a similar product or service they already buy from your competitors? The factors on which they make their buying decisions.
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Market Segmentation
Market segmentation is a key component of new market development – it helps you understand and target the market segment which is most likely to purchase your product or service.
Distributor Research
If you are looking to a contractual or export entry mode then you need to identify the right partners to help you in your endeavor. We assist in identifying and selecting potential partners for your business.
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